and yeah, i will be keeping my “finger on the pulse” as it were in regards to our advances in music/internet because i think once promotions and marketing practitioners stop getting lost in the devices available to them and instead start USING said devices to their full potential to deliver messages etc then shit will go bananas.

This is definitely the most interesting, exciting and ultimately frustrating element of the ‘ever-changing’ music industry for mine and it’s definitely something that is going to separate the ‘wheat from the chaff’ (I can’t believe I actually said that) when it comes to creative marketing of your product. I don’t think we’re ever going to see a hard and fast rule as to how music is purchased/stolen/consumed like we have in the past ever again – it will be dependent on who the demographic the music is focussed at is and how they choose to listen to their music.

I’ve been awake for far too long to offer anything of real substance here, but I think we’re using wikis and the like as opposed to, or – as is more often the case for me personally – as well as ‘official’ promotional material is simply because we’re more likely to get a more three-dimensional view of an artist from something which has been submitted by a passionate nerd rather than a bio combed over countless times by a publicist who is essentially hired to offer a particularly blinkered view of any given act. It’s hardly a groundbreaking theory I know, but I can’t visit your blog without posting a comment – it makes me feel like a stalker.

I apologise for the rush/poorly-structured nature of these responses. I made the mistake of trying to comment in the ten minutes between lectures, and I am being harassed by these PHILISTINES and their business degrees.

From the front line,
Meg.

I will certainly take a look and report back.

Feel free to pump me with any other information or thoughts you may have!

If I told you who my lecturer was.. Well, the potential consequences are heinous and unspeakable.

(I had no idea who he was until he gave us his low down

But the combination of bands’ MySpace top friend lists and mining record labels is the reason I don’t find myself listening to the radio anymore. \

Can’t say I miss the banter .

Have you spent much time investigating proposed business models for this new music economy? I’ve engaged with one over the last few years – largely related to my university assessment – called ‘music like water’ by a dude called Gerd Leonhard. It’s entirely subscription-based and suggests that music users should be able to be charged a flat monthly fee similar to water and electricity services. Check it out, if you haven’t already, and please post your thoughts.

Who’s your semi-famous lecturer?